Blogging is often underestimated — especially by businesses looking for quick results. Many see blog posts as “extra content” rather than a serious growth tool. But when done consistently, blogging becomes one of the most powerful lead generators a business can have.
At MyDailyLink, this isn’t theory — it’s something we’ve seen in real data. Maropeng Mbele, Head of Product at MyDailyLink, has closely tracked lead sources across client websites over the past 10 months. One client in particular, DRT Laminating, stands out.
Why Blog Posts Help With Google Rankings
Google rewards consistency, relevance, and value. Every blog post gives your website another opportunity to appear in search results.
Well-written blogs:
- Target specific search queries
- Improve keyword coverage
- Increase time spent on your website
- Signal authority and freshness to Google
According to Maropeng, DRT Laminating’s steady rise in organic traffic directly correlated with publishing useful, search-focused blog content consistently.
Why Blog Posts Are Such a Strong Lead Generator
Blog posts don’t interrupt people — they attract them.
Someone reading a blog is already searching for answers. That makes them a warmer lead compared to someone who sees a random advert. Over the past 10 months, Maropeng noticed that a significant portion of converted leads came from visitors who first landed on a blog post.
Blogs educate, build trust, and naturally guide readers toward enquiries, quotes, or contact forms.
Are Blog Posts Even Useful on a Website?
Absolutely — when they’re intentional.
A blog turns your website into a resource, not just a brochure. It positions your business as knowledgeable, helpful, and credible. For DRT Laminating, blog content didn’t just drive traffic — it brought in qualified leads who already understood the product before making contact.
Why Consistency Is What Makes Blogging Work
One blog post won’t change much. Consistency does.
Each post compounds over time. More pages. More keywords. More entry points. More leads.
At MyDailyLink, we’ve seen that businesses who commit to blogging consistently don’t just grow traffic — they grow trust, authority, and conversions.
Blogging isn’t outdated. It’s just misunderstood — and still one of the most effective lead generators available.
